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429. Colombian coffee commission’s 10 key messages

Late last week I published this post on the preliminary report of the blue-chip presidential commission assigned to analyze Colombia’s coffee institutions and recommend reforms.  The following day, Juan José Echavarría, the former Colombian Finance Minister and  trusted economic advisor to President Juan Manuel Santos who leads the Misión del Café, gave this interview to Radio Caracol in which he broke down the 10 key points of the commission’s work.  I summarize them below.

  • [1.]  “Coffee is an important livelihood option in Colombia.
    Mr. Echavarría reminded listeners that coffee was responsible for much of the growth of Colombia’s national economy during the 20th century and expressed confidence that, “Colombia’s coffee sector has an enormously rich future.”
  • [2.]  “Eradicating poverty in coffee-growing regions will only be possible with a profitable coffee sector.”
    The logic here borders on circular, but it is an important point considering that for many of the country’s 560,000 coffee-farming families, coffee has not been profitable, or at least has not been proitable enough to pull the families who grow it out of poverty.
  • [3.]  “There is no single solution for coffee in Colombia.”
    The former finance minister argues that there are three paths forward for coffee growers, and that these are not necessarily mutually exclusive: seeking opportunities in specialty coffee markets; diversification away from coffee; and increasing productivity.  The first of these means more focus on coffee.  The second means less.  And the third is essential for all growers who seek to maximize the returns on their investment in coffee, regardless of how much they rely on it for their income.
  • [4.]  “We have to weaken the center and strengthen the regions.” 
    The presidential advisor argued that decentralization of the country’s coffee institutions is the only way Colombia will achieve the profitability the sector needs: “A profitable coffee sector will have to come from the regions.”  My reading is that on the commercial side, the continued centralization of the country’s coffee sector has failed to respond to clear trends over the past decade among specialty buyers looking for something more specific than “Café de Colombia.”  For coffees that bear the names of the regions where they were grown: Cauca, Huila, Nariño.  Or even the community.  Or farm.
  • [5.]  The State needs to reclaim its rightful role in the coffeelands.
    For decades Colombia’s government has outsourced its role in the coffeelands to the country’s coffee institutions, which perform the kinds of functions and deliver the kinds of public goods that are generally the domain of the State: policymaking, infrastructure, rural development.  Echavarría says it is time for Colombia to rein in its coffee institutions and resume these functions.
  • [6.]  “Colombia has to deregulate its coffee sector.”
    The Misión del Café believes the regulation of the coffee sector has hobbled it in a competitive international marketplace, and is calling for deregulation.  Echavarría cited Brasil–the world’s leading coffee producer and a frequent point of comparison in the Misión‘s preliminary report–as an example of a country whose competitiveness is related to its hands-off regulatory posture.
  • [7.]  “The conflict of interest between regulation and coffee exports in Colombia must be eliminated.” 
    Colombia’s coffee institutions are judge and jury: they make the rules they have to play by.  As a result, Echavarría says, they enjoy an unfair advantage in the marketplace.  He believes this was a useful arrangement under the International Coffee Agreement that expired in 1989, but says it has outlived its utility and has become a drag on Colombia’s competitiveness.
  • [8.]  “Public resources should not finance private trading activities.” 
    In a related point, the director of the Misión del Café argues that the taxes collected on coffee exports should not be used to finance the commercial activities of the country’s coffee institutions, but instead “should be used for public goods.”
  •  [9.]  “An environmentally sustainable coffee sector requires the adoption of good agricultural practices.”
  • [10.]  “The garantía de compra should be maintained in those places where there is clear evidence of market failure.”
    Finally, Echavarría argues that the garantía de compra is mostly used by Colombia’s coffee institutions as a public subsidy for their narrow commercial interests.  He argues that the garantía de compra should be reserved exclusively for those coffee-growing areas where the lack of competition among buyers makes growers vulnerable.  The perception of the Misión, clearly, is that these places are few and far between in the highly competitive Colombian coffee market.  In the end, he argues that the garantía de compra should be used to achieve the social protection it was designed to deliver and not as a commercial instrument: we have to separate what is commercial from what is social, he concludes.



  • P Baker says:

    Hard not to agree with some of this.

    But Nos. 1 to 3 place too much confidence in an “enormously rich future.” With sky-high production costs plus continual price and climate shocks and presumably less support in the future, those statements need in-depth supporting evidence and scenario building.

    Too much of Colombia’s coffee future is out of its control – I do agree that diversification is needed, but this really needs to be for all coffee farmers; risks are now too high to be up to 100% reliant on coffee as some (many?) are, without someone to pick up the pieces when it all goes bad.

    So the report seems narrow – FNC can’t solve all the social, environmental and economic problems of the uplands where coffee is grown, but they can contribute. The question is – who does what? The risk is that with a weaker FNC, too much will slip between the gaps and not be picked up by other agencies that maybe lack the esprit de corp of the FNC.

    • Michael Sheridan says:


      Indeed, many of these points are compelling.

      And yet, you are not alone in your observation about the narrowness of the report’s focus. This was one of the key points the FNC made in its rebuttal–that the kinds of challenges the sector faces require broader thinking and more holistic responses than the Misión seems to be putting forward with recommendations for reforms to specific institutions. The FNC lamented that the Misión missed the opportunity created by its mandate to wrestle with the bigger context.

      Indeed, what will happen if the Misión succeeds in weakening the center? With research, extension and promotion as the principal thrusts of the new Colombian coffee institutions in the world of the Misión’s imagining, the scope of the FNC’s work is reduced and it is not clear who might move into the other spaces vacated by the narrower focus.

      As I read the report and the rebuttal I kept thinking of Ric Rhinehart’s recent suggestion that public sector engagement may be the best way to keep large numbers of smallholders in coffee at a time when the pressures on them are mounting. Colombia’s coffee institutions may need reform in the name of improved efficiency, will efficiencies be gained at the expense of inclusion? Is there a level of support that delivers efficiency gains and keeps smallholders in the game over the short term? Over the long-term, can a reduced level of public support catalyze the kinds of on-farm efficiencies growers need to be competitive in a context of high costs and frequent shocks?


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