It is early June, which means that the rains are falling heavier now here in the coffeelands, and Counter Culture is releasing another Direct Trade Certified Transparency Report in the States to much well-deserved fanfare. The report may generate less buzz in its sophomore season than it did last year as a rookie sensation, but […]
Yesterday I suggested that Fair Trade has little to do with quality on the roasting and retail end of the coffee chain. On the sourcing end, however, I believe that there are elements of the Fair Trade model that help certain Fair Trade roasters get a leg up on the competition.
Counter Culture Coffee made a stir recently when it released its Direct Trade Certified Transparency Report — a worthy accomplishment that broke new ground among Direct Trade roasters. The only thing I have seen that compares to this level of transparency is Fair Trade Proof — a radical approach to transparency developed by Fair Trade pioneer Cooperative Coffees.