Last week we announced here that we are getting involved in a Fair Trade for All pilot project with independent smallholder farmers in Nariño, Colombia. Since then the suggestion has been made, both online and off, that our involvement in the project constitutes an endorsement of the overarching vision behind FT4All. Today we set the […]
I have been suggesting here for the past few years that what is good for smallholder farm families can also be good for business. I don’t think I managed to persuade many people. Now competitiveness guru Michael Porter has succeeded where I have struggled in making a compelling case for investment that goes beyond the traditional goal of generating financial returns.