Earlier this year, competitiveness guru Michael Porter advanced a big idea in Harvard Business Review that I wrote about here because it was so relevant to discussions on this blog of new approaches to sustainability in coffee. In the article (titled “The Big Idea”), Porter and co-author Mark Kramer articulated the concept of Creating Shared […]
I have been suggesting here for the past few years that what is good for smallholder farm families can also be good for business. I don’t think I managed to persuade many people. Now competitiveness guru Michael Porter has succeeded where I have struggled in making a compelling case for investment that goes beyond the traditional goal of generating financial returns.