Microlots: More questions from “Alex”
This is the second in a two-part conversation with my friend “Alex,” a respected colleague in coffee, that explores the opportunities, limitations and impacts of microlots. Read the first part here.
This is the second in a two-part conversation with my friend “Alex,” a respected colleague in coffee, that explores the opportunities, limitations and impacts of microlots. Read the first part here.
Last week I told the market here that if it wants meticulous selection, conservation of heirloom cultivars and improved cup quality, it needs to create incentives for them. Today, I explore the extraordinary efforts of one roaster to do just that. Counter Culture Coffee is reengineering its financial incentives for quality with some remarkable results: […]
Many moons ago, I suggested that microlots can help everyone in the coffee trade, even farmers who don’t produce them and roasters who don’t buy them. The argument is that by better understanding the quality of the coffee they have to offer — a skill that is developed naturally in the pursuit of microlots — […]