Tag Archives: microlots

406. Counter Culture’s new approach to quality incentives

2014-04-17 Comments Off on 406. Counter Culture’s new approach to quality incentives

Last week I told the market here that if it wants meticulous selection, conservation of heirloom cultivars and improved cup quality, it needs to create incentives for them. Today, I explore the extraordinary efforts of one roaster to do just that. Counter Culture Coffee is reengineering its financial incentives for quality with some remarkable results: […]

229. Segmentation: More infographics

2011-12-26 Comments Off on 229. Segmentation: More infographics

Many moons ago, I suggested that microlots can help everyone in the coffee trade, even farmers who don’t produce them and roasters who don’t buy them.  The argument is that by better understanding the quality of the coffee they have to offer — a skill that is developed naturally in the pursuit of microlots — […]