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86. “With coffee, we all win”

I recently heard an agronomist tell a group of farmers in El Salvador: “With coffee, we all win.”  How true.  Shade farming and other sustainable production practices deliver each of the four cardinal environmental services: carbon sequestration, biodiversity, water resource management and scenic beauty.  We have been working for years to help smallholder farmers increase the quality of their coffee and earn premium prices.  Now the trick is figuring out how to help smallholder farmers get rewarded for all the good they are doing for the environment.

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