10. How sustainable is “sustainable coffee”?
2010-01-08
Comments Off on 10. How sustainable is “sustainable coffee”?
The “sustainable coffees” segment of the specialty market is more crowded than ever with certifications and concepts that advance different — sometimes competing — ideas about what constitutes sustainability when it comes to coffee. I believe that all these approaches generate benefits and move in the right direction. The question I struggle with is how much benefit they need to generate — and for whom — to be truly sustainable?