Tag Archives: Counter Culture

48. Perspectives on Direct Trade

I am still trying to understand how Direct Trade works on the ground, and how we, as a development agency working to promote more sustainable and fair trading models, should advise smallholder farmers to approach it. As part of my own ongoing education in Direct Trade, I have been seeking out different perspectives on Direct Trade and finding plenty of good resources.

16. Corporate coffee philanthropy

I have been closely watching the way coffee companies engage in the coffeelands over the past five years or so. Most fit neatly under one of the “3Ps” of coffee philanthropy: public relations, process and product improvements, and people-centered investment. (OK, really there are 4Ps.)