Tim Wendelboe is a former world barista champion and one of the world’s premiere coffee celebrities. When he is not busy roasting coffee, he may be serving it at the coffee bar that bears his name. Or sourcing it as a partner in Nordic Approach, the Oslo-based importer promoting transparency in trade. Or writing books […]
David Griswold, ex-President of the SCAA and co-founder of the innovative coffee importer Sustainable Harvest, asked a panel of coffee luminaries at last month’s Let’s Talk Coffee event in El Salvador if the coffee business is broken. The answer was a resounding yes.
On Tuesday, I announced here our involvement in an FT4All innovation pilot with independent smallholder farmers in Nariño, Colombia. Yesterday, I explained here how our involvement came to pass. Today, I discuss why Nariño might be the best imaginable place in the world for this pilot. And why it might be the worst.