Comments Off on The SCAA Event: Annual Coffeelands Preview
In less than one month the gavel will sound to open The SCAA Event. That means it’s time for the annual Coffeelands preview of The Event’s best “origin content.” In my 2012 SCAA preview post, I divided my picks into three “streams of enlightenment”—“downstream” presentations that push knowledge of origin toward the marketplace, “upstream” presentations […]
Comments Off on 372. Is the coffee business broken?
David Griswold, ex-President of the SCAA and co-founder of the innovative coffee importer Sustainable Harvest, asked a panel of coffee luminaries at last month’s Let’s Talk Coffee event in El Salvador if the coffee business is broken. The answer was a resounding yes.